Wish there was a way for your book to be seen + read without the stress?

How To Garner the RIGHT Kind of Media Coverage for Your Book Without a Publicist, Publishing House, or Even Followers!







Have you heard that before? That the book you’ve been dreaming of for years, that message burning deep from within, wasn’t good enough for literary agents, publishers and publicists because no one knows who you are.

You keep being told NO.

But you know that the message you have - the story you’re telling - is important.

People will resonate. Lives will be changed. Transformation will occur. If only you had the opportunity to get in front of the right people.

On your journey to be a known, published author of credibility, legitimacy, and authority… 

You’ve hit wall after wall. 

Rejection after rejection. 

NO after NO. 

You’ve probably wondered, in an attempt to self-publish + promote, the following:

  • Where do I start?
  • Who do I reach out to?
  • How do I get more followers?
  • How do I get on the TODAY Show?
  • How do I make media care?
  • How do I sell more books?

Which of these describes you best?

You spend a ton of time spinning your wheels on social media, yet your audience doesn’t grow

You’re either rejected by publicists or you spend thousands on ones who make lots of excuses and don’t get results

You’ve spent countless hours on Google trying to hunt down the right media contacts and figuring out what to say to them

You can’t secure media coverage because you don’t have access to the right gatekeepers for the right opportunities

ALL OF THEM?? We know—the struggle is real.

But - NEWSFLASH - you, your book, and your message aren’t the problem.

The answer isn’t starting over.

The answer is knowing HOW to talk about your book and WHO to talk to.

Relationships matter.

People matter.

It’s all about who you know and how you talk to them. 

You need to know who to go to and what to say to pique their interest. 

Haven’t you been told a million times about the value of your network? Deep, meaningful relationships with the right people are the key to your success. 

When you know who to talk to and how to share your message in a way that connects, you can (and will!) land the right media coverage.

The right media coverage not only gets you and your message in front of a larger audience, it gives you the credibility, legitimacy, and authority you need to grow your platform, sell your book, and change more lives.

Hi, I’m Heather Adams,
the Founder and CEO of Choice Media & Communications.

I credit the beginning of my career in storytelling to my time as the editor of my high school yearbook, where I learned that I was both good at storytelling, and that everyone has a unique story that deserves to be told—just like you.

I’ve spent nearly two decades in the book publishing industry, helping launch more than 100 New York Times bestsellers for some of the biggest leaders, change agents, and authors, AND for unknown authors whose compelling stories demanded they be told.

I work with elite national media outlets—from TODAY and Good Morning America to TIME and USA Today—day in and day out, to secure network package deals, exclusives, first serial rights, and more. I have spent my career building and nurturing relationships with media that have resulted in stellar placements for my clients, and I’m here to teach you how to do the same.

I will help you form the right kind of relationships to secure the right kind of media coverage for your book 

This is your book baby, and as a book publicist, it’s my job to help raise it as you share it with the world. 

That’s a big responsibility that I don’t take lightly.

Your book baby deserves to be known and seen by as many people as possible. I can help you achieve that and so much more with….

Book(ed) will help you:

  •  Determine the right media to pitch without spending hours upon hours doing Google searches.
  •  Craft compelling pitches that land media coverage so that your email doesn’t get flagged as spam.
  •  Be equipped with a timeline for your book publicity campaign—when and what to do at every step—without working with a traditional publisher.
  •  Make confident, informed decisions on how to promote your book well and effectively without paying someone else to do it for you.
  •  Learn insider book publishing jargon and processes without stepping foot in a traditional publishing house.
  •  Build a press kit without being a professional publicist.
  • Tie into the news and trends that media are already covering to keep your pitch from being white noise.


— Research Phase —

In this phase you’ll learn:

  • Research
  • Cultivating Your Brand
  • Positioning Self as the Expert
  • Foundational Steps


  • Publishing Jargon Explained
  • How to Develop Your Mission, Core Values and Tagline Guide
  • How to Develop a Content Wheel Worksheet
  • Content Wheel Template
  • Timeline for Stop One
  • Checklist for Stop One


— Preparation Phase —


In this phase you’ll learn:

  • Define Your Target Audience
  • Media Planning
  • Additional Marketing Items
  • Press Kit Creation
  • Manuscript Review + Galleys
  • Content Creation
  • Scheduling + Events
  • Utilizing Your Network
  • Media Preparation
  • Short Lead Media


  • Press Kit Examples
  • Content Calendar Example
  • Timeline for Stop Two
  • Checklist for Stop Two


— Launch Phase —

In this phase you’ll learn:

  • Next Steps
  • Additional Choice Support


  • Timeline for Stop Three
  • Checklist for Stop Three
  • Additional Choice Services Overview

If you don’t secure five media interviews within the first 30 days of practicing what you learned in Book(ed), you can get your money back!


You’ve poured your heart and soul into creating your beautiful book baby, and that in and of itself is a feat to behold.

But now it’s time - It’s time to break the cycle of rejection. 

It’s time to put an end to the endless Google searches that leave you empty handed. It’s time to invest in yourself instead of being disappointed by those who don’t get results. It’s time to connect with the RIGHT people to secure the RIGHT opportunities. 

Your voice matters. You deserve to be known. 

It’s time for your book baby to get noticed.

It’s time to watch your audience grow.

It’s time for your story to change more lives.

It’s time to get Book(ed)!