• 8-hour strategic branding workshop, held in two, 4-hour sessions in person at our Choice offices just outside of Nashville, TN (or 100% virtual) with Choice Founder and CEO, Heather Adams and members of our Choice team, including publicity and digital media
• Prepare custom agenda, based on goals/desired outcome and current state of business, including forthcoming initiatives and priorities
• Build a content wheel, including content pillars for brand clarity and direction
• Develop a mission statement, values and tagline, if needed
• Conduct white board brainstorm session to create a content calendar (year’s worth of content and media pitch angles), personalized avatars, untapped audiences, and more

Deliverables Include: 

• Branded Content Wheel
• Branded Graphics (Mission & Values)
• Full Year Content Calendar + Pitch Angles
• Social Media Platform Strategy - Deep Dive into each applicable social media platform, prioritization
• Publicity 101/Q&A and/or Social Media 101/Q&A (pending time/client needs)
• Detailed notes & Zoom recording from sessions